Victor&Rolf design voor Bugaboo

Bugaboo my_first_car_ViktorRolfEvery once in a while, fashion designers are invited to design baby products in order for brands to make a fashion statement. For its Cameleon, in the past Bugaboo already cooperated with fashion designers like Missoni, Marc Jacobs, Paul Frank and Bas Kosters. This year, they contacted the designerteam Viktor&Rolf. During the project ‘My First Car’, they designed this limited edition of the Bugaboo Cameleon3, that shows characteristics from the car industry. The Viktor&Rolf Cameleon comes with a grey frame, a grey seat made of fabric from the motorsport industry and a leatherlook sun cover. The rear wheels have silver-coloured rims and the Viktor&Rolf emblem. Through the ‘rear window’ of the sun cover, you can easily keep an eye on the ‘future race car driver’. Both the foot-muff and the rear end of the crib have a custom-made license plate showing ‘bb-hearts-V&R’. The outcome is a stylish stroller that will not go unnoticed, but after all that was the aim of the project. For parents who want to stand out from the crowd: this limited edition is available everywhere for 1500 euros, and the foot-muff costs an additional 150 euros.


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