The hallway of our office is full of boxes filled with the 18 nominated baby products for the BabyStuf Baby Innovation Award selection, which have just been delivered by the courier sent by Ouders van Nu (‘Today’s Parents’). Immediately an essential question pops up as we had just cleaned out the office: where do we put all this? Merely a small logistical problem. Much more fun is to look back on the Ouders van Nu Jury Day. It was a successful day where a group of Ouders van Nu-readers gathered at the head office to take a critical look at all the new products. After a short introduction with coffee and tea, the moms started their task, armed with a pen and an evaluation form. And so they did very well! Every time again I notice that real moms call on their duty so seriously, whether it is about giving product reviews or the judging of the new baby must-haves like today. Critical questions were asked, strollers were folded in and out, carriers were tried out, toys were carefully looked at and baby bottles were tested with water. Nothing got through the judges without careful reviewing and that made it an interesting day! Also it made it an important day for us as we take into account the mom’s reviews, the votes of the jury and the online voters for one third each of the final assessment. Online voting is still possible at www.babyinnovationaward.nl. When you participate you can also win one of these beautiful products!
The morning ended with a lunch and all moms received a well filled goodie bag and a ticket to for the Negenmaandenbeurs (‘Nine Months Fair’). On this exhibition you can admire the winners of the BabyStuf Baby Innovation Award and see live demonstrations of these extraordinary innovations. So if you decide to visit, do stop by!