It is known that manufacturers like to work with designers. Think of Maclaren Philippe Starck, Bugaboo Bas Koster, Missoni and Viktor & Rolf, Quinny with Henrik Vibskov. This ensures attention in the media and is a positive aspect for the branding of a manufacturer and designer. I have just returned from a trip to London and was able to witness the launch of a completely new cooperation between Cybex and great fashion designer Jeremy Scott. I travelled in the company of fashion editors to Shoreditch; a tiny artistic place in London with a booming nightlife. Scott likes to design outfits for popstars like Lady Gaga and Robbie Williams with courage and a bit of humor. He was the one who designed the Adidas sneaker-line with ‘wings’ on them. Scott loves challenges and the moment CEO Martin Pos from Cybex arrived there was no doubt. ‘I love the idea of doing something completely unexpected, like designing a baby stroller. Plus I have so many friends who are young mothers and knowing how they struggle to find something that they feel is cool. It felt like a natural fit to me to design something that I could give as a gift to my friends.’
For the Cybex Callisto 3-in-1 stroller, buggy with feet pouch and diaper-bag, Onyx buggy, Aton 3 carseat and carrybag Go Baby Carrier, Scott has designed using the theme ‘Food Fight’, since giving food to children often ends up in a fight, he said. And so, these babyhardwares are designed with patterns of cartoony pizza-slices, French fries, popcorn, hotdogs, hamburgers and bottles of lemonade. The presentation took place in the Shoreditch Studios, which for the occasion was transformed into the colorful world of Scott. During the informal and animated after-party we were allowed to ask questions and take pictures without any problems. I admit, I have to get used to these types of prints, but the longer I look at it, the more fun it becomes. In my opinion, Scott should have taken his designs to the next level, something like a unique diaper bag or sun-cap. If there is anything else to learn from this presentation is it that we shouldn’t take life too seriously, you should enjoy it and there is nothing wrong with going crazy and letting loose once in a while!
At first I was shocked seeing this video. A baby just floating in a full bathtub! With floaties, not around the waist or arms, but around the neck of the child! I just had to figure out what it was! I contacted the distributor and he explained me that it was the BabySwimmer, designed by a Russian grandfather. He found it inconvenient that as a parent you have to bend over everytime you bathe your child. Meanwhile, there are thousands of Russian children floating in the bathtub using the BabySwimmer. The video’s show that babies actually love using the BabySwimmer, they can float and move around, push themselves forward and just relax. The BabySwimmer gives babies the idea like if they were still in their mother’s womb! Even hyperactive children find the BabySwimmer the perfect solution. The distributor told me that after their ‘swimming lesson’ they don’t want to leave the bathtub and how they fall asleep right after they have left the bathtub! The perfect solution for bad sleepers as well! You should check out this video. The use is very simple: the BabySwimmer has two horseshoe shaped chambers which you need to inflate, then you just open the BabySwimmer a little and slide it around the neck of your child. You close the Velcro latches on both sides and you kid is ready to swim! On holiday’s for in the pool the BabySwimmer is the ideal solution, deflated and folded it takes about no space in your bag. I will just notice this for safety purposes, even though it is on the packaging, ALWAYS stay with your child! (I’m surprised there are people who want to miss these swimming lessons!). The BabySwimmer has a very appealing price tag but is temporary even cheaper to order from www.BabyStuf.nl !
Watch the video:
Until April 30, my birthday used to be on the day before Queen’s day, a good time of the year in spring. Whenever my birthday was over, the next day was Queen’s day and therefore I could party another day! I have enjoyed that for many years with my husband and kids, however it is over now. The new King has changed Queen’s day into King’s day and I just can’t get used to it. It feels simply unnatural to me, why would they even bother changing it? It is only 3 days in difference! And I don’t expect princess Amalia to change it up again after Willem Alexander and celebrate her birthday in December… To still get a little bit into the mood, orange is a colour of happiness and it cheers u up, so here is an orange collage: Bathing cape and put-on pillow cover by Cottonbaby, Koelstra Binque, Deryan Travelcot, Hevea pacifier, diaper from TotsBots, cuddling cloth lion by LabelLabel, retro bouncer from Baby Bjorn and plate by Bellemont!
A dark bedroom can be quite scary for children. Although it didnt bother my oldest son too much, there has been a time where we had to scare away all the monsters in his bedroom, overall he is a good sleeper. However, my youngest son has a less rational mind, has a great imagination which caused him to imagine the most fearful things that can occur in a few square meters. Besides a small night light, even the main lamp in his room had to illuminate every corner of the room in order for him to fall asleep. After he fell asleep, I would sneak into his room and turn off the light. After his pre-school time, the door remained open, and the light in the hallway would still make him feel comfortable. He would have been so happy with this glow in the dark playmat, distributed by Arte Espina. The light woven patches would light up in the dark. A very nice and creative invention for little children!