I was at a seminar by trend watcher Li Edelkoort and she noted that she sees more and more fathers who carry their babies! This fits entirely in the image of solidarity. Because for those who did not know: the time of the individual has passed. Children nowadays are mothered and fathered, men will even become more attractive. This confirms what I see for some time in our market. We get more and more material supplied showing cheerful looking fathers with a child in baby carrier. Nowadays, fathers are not ashamed to go out with their baby and if they go out, they rather use their baby carrier than a stroller, it looks a bit more cool. A father with a baby carrier shows that he cares about his children and he can count on a lot of attention from women! You probably know the images or of male pop stars and movie stars casually walking on the street or in the garden with their baby in a baby carrier. Even our own king William Alexander was not afraid to get his pictures taken with one of his princesses in a baby carrier. I’ve never seen a member of another royal family do this!
From tough back carriers to soft carrying slings
I think BabyBjörn was one of the first brands that put fathers with a baby in a baby carrier in a sensitive spot. You know how it goes, an attractive, tough father in a beautiful Swedish landscape with lots of green and a lake in the background. The pictures seemed to say, go out with your baby, into the open air! Soon, other brands followed with pictures of carrying dads like ERGObaby, Elite Cruiser and Stokke. Perhaps these brands take these photos with dads from a commercial point of view. To tempt mothers to buy one for themselves or for their partners? Over the years, the pictures of fathers with tough baby carriers changed to soft images, there are now even pictures of fathers with babies in slings, such as those of Babylonia. Nobody would have dared to think that 15 years ago!
The fathers point of view
What reasons do the fathers themselves provide? We previously posted a request on our Facebook BabyStuf.nl. Now, our website is mostly being visited by expectant and new mothers, but all our fans bothered to question their partner to submit, thanks for that! Below is a sampling of the responses: “We have a baby carrier for bicycle trips because our youngest daughter, three months old, can otherwise not come with us.” Another male user said: “It’s purely practical, in a busy city it is easier to walk around with a baby carrier than with a stroller! “Another man said that he prefers it to a stroller because the baby is on eye level, so he doesn’t have to look down all the time with his baby. Another man says, “I loved to wear my son in the baby carrier. It feels very safe, snug and warm, and especially in the busy cities or during a short walk with our dog it is very practical. And besides this, it also looks cool! ” And some very social responses: some fathers noted that they also use a baby carrier to help their partner out. However, they also feel that some of the straps are not made for the manly torso’s!