Pfff. Not only the elections in the US are behind us, our own elections are too! Yesterday morning, after a bad night’s sleep I got up early, picked up our intern Hanae from the train station and went to the NH hotel in Naarden with a car full of baby products for D-day; the day of the jury. Every year again it is a huge organization, but oh so much fun to do! Once arrived, we presented all entries as good as possible with as many available hands as possible (thank you to Trix, Hanae and our drivers) on a couple of big tables. An hour later, the jury came in excited, apart from one or two, a whole bunch of new women like Yaelle, Marianne and Mira with their PR and Fashion agencies, Catelijne and Thea of the consumers magazines Ouders van nu (Today’s Parents) and Kinderen (Children) and sidekick Patricia van Liemt of Qmusic, as a mom and author. We were accompanied by Mieke from Veiligheid.nl (Safety) who pointed us at possible risks of products and by Janneke who critically looked at the designs and user-friendliness. And well, I am here to keep all and everyone on the right path and to emphasize that it is all about innovation, however beautiful the products may look, it’s all about innovation, innovation, innovation! The morning was reserved to look through every product, touch it and try it, the afternoon was reserved for requested demos of products that were in the category: ‘extra complicated’. After this ‘product speed dating’, it was time to compare products but also to fiercely discuss them. We closed the day late in the afternoon with 19 wonderful nominations divided into 6 categories. This afternoon the nominated are informed and from tomorrow on the nominations can be found on http://www.babyinnovationaward.nl. So I cannot spoil it for you. And after this it’s up to the moms and the Ouders van Nu jury day, as well as the online voters!