The Negenmaandenbeurs (‘Nine Months Fair’) has not even come to a close, but we have already had such wonderful days! First of all, directly after the opening, we announced the winners of the BabyStuf Baby Innovation Award at our stand. Thanks to their unique innovations, the six winners were granted their awards and certificates. The winner of the Ouders van Nu Consumer Award was even offered a full page advertisement in Ouders van Nu (‘Today’s Parents’). Everyone had a great time! Immediately afterwards, the hectics started as broadcasting company RTL 4 appeared to make a news item on the Sirona Cybex and the new isize-standard for children’s car seats, that is expected to be implemented at the end of this year. The isize-standard states that children should be transported facing backwards as much as possible, in which not the weight but the length of the child is of importance, hence the name. Children’s car seat Sirona by Cybex is even ahead of this standard. That evening, the RTL 4 News extensively discussed this new seat as well as the standard. During lunchtime, AT5 a regional broadcasting company from Amsterdam, also visited us. Fortunately they had announced their visit, so the winners were also present to tell something about their innovations for mums and their babies. The item was aired immediately that same afternoon. When I returned home, I got a phone call from the Algemeen Dagblad (Dutch national newspaper) to discuss the new isize-standard. My answers were incorporated nicely in an informative article that was posted in the Algemeen Dagblad yesterday. Last week I was also interviewed by HDC Media for their weekend-supplement Vrij. We discussed the Mama Masterclasses we offer here at BabyStuf. You see; hardy any time for spotting new gadgets on the fair, but I had a wonderful week!
The hallway of our office is full of boxes filled with the 18 nominated baby products for the BabyStuf Baby Innovation Award selection, which have just been delivered by the courier sent by Ouders van Nu (‘Today’s Parents’). Immediately an essential question pops up as we had just cleaned out the office: where do we put all this? Merely a small logistical problem. Much more fun is to look back on the Ouders van Nu Jury Day. It was a successful day where a group of Ouders van Nu-readers gathered at the head office to take a critical look at all the new products. After a short introduction with coffee and tea, the moms started their task, armed with a pen and an evaluation form. And so they did very well! Every time again I notice that real moms call on their duty so seriously, whether it is about giving product reviews or the judging of the new baby must-haves like today. Critical questions were asked, strollers were folded in and out, carriers were tried out, toys were carefully looked at and baby bottles were tested with water. Nothing got through the judges without careful reviewing and that made it an interesting day! Also it made it an important day for us as we take into account the mom’s reviews, the votes of the jury and the online voters for one third each of the final assessment. Online voting is still possible at www.babyinnovationaward.nl. When you participate you can also win one of these beautiful products!
The morning ended with a lunch and all moms received a well filled goodie bag and a ticket to for the Negenmaandenbeurs (‘Nine Months Fair’). On this exhibition you can admire the winners of the BabyStuf Baby Innovation Award and see live demonstrations of these extraordinary innovations. So if you decide to visit, do stop by!
To follow up my last blog, I’d like to introduce the nominations that will compete for the most wanted award! In the category Mobility the nominees are: The Greentom Upp stroller; made of recycled syntethic materials, the YoYo buggy of BabyZen; super quick foldable and can be taken with you as hand luggage on a flight, The Sirona car seat of Cybex; back- or forward facing and capable of 360 degrees rotation, and the NJOY UP Bubble; the first buggy with a reversible seat.
In the category Travel & Safety the nominees are: Stokke Carrier; can be used in two positions, on your chest or on your back, IVM 150 Smart Babymonitor of Hesdo; the first plug and play image baby intercom that works with an app (compatible with smartphones or tablets) and the carrying bag Travel Stowaway of Ergobaby; made of recycled materials and foldable to a little bag.
In the category Care: Digitub baby bath of BabyLabels; with a digital balance and thermometer built-in, the PacaPod caring bag; with external compartments and the Besafe Pregnancy iZi FIX safety belt; extra security and comfort in the car for a pregnant belly.
In the category Feeding: Pacific Babybottle of Pacific Baby; a stainless steel baby- and children bottle which can keep liquids warm or cold up to 10 hours, The Original Ba bottle holder of BabyBanz; with which the baby can hold its own bottle, and the Bento Box Ellipse of BÉABA; a new kind of plate warmer with ergonomic little cutlery.
In the category Furniture and Decoration; Bednest Cosleeper; with which parents can sleep safely together with their baby, Mima Moon child seat, to use as a baby lounger, adjustable child seat and trendy teen chair, TheSuper Nomade night light of Pabobo; small, soft, lightweight and provides light for as long as 200 hours.
And to conclude, the category Toys & Gifts: Milestone babycards; captures all milestones of your baby’s life in one image for ever and the Knuffel bite ring of Difrax; a unique combination of a bite ring and stuffed animal. Find out more about these innovations in my following blogs!