I always find press conferences interesting, as you get to see the latest products, combined with a bite and a drink and I always see some new faces. This afternoon I was in Amsterdam for a meeting of BabyBjorn. BabyBjorn is a wonderful family company that produced the well-known Babysitter in the 60’s and the famous Carrier in the 70’s. The owners Bjorn and his wife Lillemor Jakobson are still very intensively involved with the organization of developing products and design. And I had the pleasure to personally meet them in Sweden, a couple of years ago. Now I always find it extremely hard to meet in the city centre, but parking went smoothly and I easily found the location; it was so original! We were at the Bag Museum Hendrikje at the Herengracht, and a small committee with some other bloggers, in a beautiful room with high ceilings, golden ornaments and beautiful wall paintings. The communication manager Mirja Alvin showed us the newest BabyBjorn products, such as the new useful chair raiser with handle and attachment belts which are easily stored away by the use of a winding system with just one push of a button. The new Classic Original Carrier in the new colours Lightblue and Raspberry. And the famous BabySitter had an upgrade; it cannot only be used as a rocking chair for sleeping, resting and playing but also as a children chair. The seat is covered with a soft comfortable fabric in three colours and when the baby time is over, than you can turn the fabric and you can make your toddler a small children chair!