Sometimes it can be very difficult to keep your baby calm in a packed waiting room or if you’re in line for the bakery. I always had my keys ready or a toy, but you have to find it in your bag and on a moment like that, you often can’t find it. Especially for these moments, Dushi designed the Mama & Kind necklace. The necklace is soft and safe, looks nice with bright colours, big figures, soft fabrics and sounds; enough to entertain your baby if necessary. They have done a lot of research about the safety of the product: there is no danger of loose beads, sharp edges or rough points. Because of the special clasp the necklace will be cut loose if it gets stuck somewhere. The necklace is nice enough to wear as a fashionable accessory with a single coloured dress or top, but my guess is that a small toddler also would love to wear this.
I thought that there were only two types of toy stores in the Netherlands: the one of Blokker (Bart Smit, Intertoys) and the similar Toys2Play, which are well-known for their profuse collection of vulgar plastic toys in similar packages, and besides these stores, a couple of beautiful stores which sell wooden, educative and durable toys and children’s books. But now there is a third player in our country: Imaginarium! The original Spanish chain, which exists for 20 years already, has opened its first establishment in Amstelveen and many will follow. This store wants to differentiate with toys that emphasize education and development and focuses on children from 0 till 9 years old. It mainly sells its own brands. I was in Düsseldorf recently and accidentally I came across an Imaginarium store. Actually you cannot miss it: the windows are so beautiful and inviting for parents and children that you have to stop and take a look…and then the entrances: a big one for the adults and a small one for the children. In the shop there are a lot of original toys for the smallest, like a crawling tunnel, a baby fitness place where the baby can practice its first steps on a mat. But I also found maternity baskets, bed textile and a first set of tableware. I think it is a relief in the world of toys!
Instead of all these plastic toys that aren’t really developed with a lot of fantasy, you can also offer your child something different. I used to love to work with crafts as a child and my children have spent quite some Wednesday afternoons playing with clays, cutting, drawing and painting till they got tired and rather spent some time on the computer. The crafts equipment was later stored in the closet and only came out once or twice when a project or poster needed to be made. I was immediately charmed by the new brand Paper Town. Not really for babies but lots of fun if your child grows a little older! These houses, playgrounds, gas stations, warehouses, cars and buses are inspired by the Polish city life, and are designed by Robert Czajka. Paper Town is available in 3 different sets, which you can combine. One set contains four plates of recycled cardboard with lively colour prints. Everything is punched into cardboard and easily pressed out and folded in each other. Glue or tools aren’t necessary, so it seems suitable for children who are not that creative too.