I always find press conferences interesting, as you get to see the latest products, combined with a bite and a drink and I always see some new faces. This afternoon I was in Amsterdam for a meeting of BabyBjorn. BabyBjorn is a wonderful family company that produced the well-known Babysitter in the 60’s and the famous Carrier in the 70’s. The owners Bjorn and his wife Lillemor Jakobson are still very intensively involved with the organization of developing products and design. And I had the pleasure to personally meet them in Sweden, a couple of years ago. Now I always find it extremely hard to meet in the city centre, but parking went smoothly and I easily found the location; it was so original! We were at the Bag Museum Hendrikje at the Herengracht, and a small committee with some other bloggers, in a beautiful room with high ceilings, golden ornaments and beautiful wall paintings. The communication manager Mirja Alvin showed us the newest BabyBjorn products, such as the new useful chair raiser with handle and attachment belts which are easily stored away by the use of a winding system with just one push of a button. The new Classic Original Carrier in the new colours Lightblue and Raspberry. And the famous BabySitter had an upgrade; it cannot only be used as a rocking chair for sleeping, resting and playing but also as a children chair. The seat is covered with a soft comfortable fabric in three colours and when the baby time is over, than you can turn the fabric and you can make your toddler a small children chair!
The Dutch fashion brand Oilily has made a new start and focuses on the baby market too, with the introduction of the Oilily multicolour combibuggy. At the trade fair Kind + Jugend, we saw the first prototypes; a buggy and stroller in one. As we are used to of Oilily, this buggy jumps out with its colours and designs. What I find special is that the frame has the same colour of the covering: red, blue and yellow. I am curious when it will be possible to print a design on the frame! Also in terms of technique this stroller stands out with a completely new folding mechanism. With matching accessories like the caring bag, sunscreen and feet bag, the Oilily picture gets complete.
Together with Braintrigger, Maxi-Cosi (Dorel) organised a design contest for a new car seat for children over the age of eight. From the 35 entries, elementary school pupils Bart, Dirk and Mees from De Meent elementary school in Waalre were elected winners with their Veri-Cosi. Besides new safety features like springs that absorb the shock in a possible crash, the Veri-Cosi also features cool gadgets, like a digital clock that shows the remaining time of the journey. The organisers of the contest were impressed with all the work these young engineers had done; they even made crash-test videos to test the safety of the seat!
Braintrigger links schools to companies with challenging projects. Both parties take benefit from this: the companies can use the kids’ playful ideas, and the kids become enthusiastic about technology. Good idea! And we are keen to hear when the Veri-Cosi will be manufactured!